--- name: mvp-in-6-weeks description: > Value proposition module for outreach to seed-funded startup founders (CEO / co-founder) who have recently incorporated a digital/software company and need a dev partner to build their first product. The offer is a landing page on agilie.com showcasing MVP case studies with a "Request a Quote" CTA. Lead source is company registries (Companies House UK, Brreg NO, CVR DK) scraped via Apify, enriched with founder contacts via LinkedIn Scraper. Load via campaign-builder.md when value_proposition = mvp-in-6-weeks. --- # Value Prop: MVP in 6 Weeks --- ## ① Concept Cold outreach to founders of newly registered digital/software companies (0–6 months old) who almost certainly need a dev team but haven't found one yet. The timing signal is built into the data source: a company registered 1–3 months ago in a digital SIC category = high probability the founder is actively evaluating development partners right now. The offer: Agilie builds your MVP in 6 weeks. Fixed timeline, scoped in Discovery, price on request. The landing page shows real shipped MVPs from the portfolio — FinTech, HealthTech, Marketplace — so the founder sees proof before the conversation. --- ## ② Offer mechanics | Element | Detail | |---|---| | Format | Landing page: agilie.com/mvp-6-weeks | | Content | 3–5 MVP case studies from portfolio + process overview + Request a Quote form | | Timeline | Fixed: 6 weeks from Discovery sign-off | | Scope | Variable — defined in Discovery Phase | | Price | On request (quote-based). Optional: price range added later | | Cost to prospect | Discovery Phase may be free or paid — TBD | | CTA | "Request a Quote" form OR "Book a 30-min scoping call" | | CTA URL | **[PLACEHOLDER — insert agilie.com/mvp-6-weeks before launch]** | --- ## ③ Required campaign inputs ``` landing_page_url: URL of agilie.com/mvp-6-weeks landing page report_sender_name: Name for outreach emails (e.g. "Sergey from Agilie") booking_link: https://calendly.com/sgladun/30min apify_uk_dataset: Apify dataset ID — Companies House UK scrape apify_no_dataset: Apify dataset ID — Brreg Norway scrape apify_dk_dataset: Apify dataset ID — CVR Denmark scrape ``` --- ## ④ Smartlead sequence name slug ``` name_slug: MVPIn6Weeks ``` Used in: `ICP_MVPIn6Weeks_[campaign_type]_[YYYY-MM]` --- ## ⑤ Target persona **Primary titles:** CEO, Co-founder, Founder, Managing Director **Secondary:** CTO (if technical co-founder without dev team yet) **Company profile:** - Size: 1–5 employees (brand new company) - Age: Registered 0–6 months ago - SIC/NACE codes (digital/software — see ⑦ for full list): UK: 62012, 62020, 62090, 63110, 63120 NO/DK: 62.010, 62.020, 62.090, 63.110, 63.120 - Geography: UK (Companies House), Norway (Brreg), Denmark (CVR) - No existing product yet (pre-build stage) **Psychographic — what this persona cares about:** - Just incorporated — energy is high, idea is clear, but execution path isn't - Worried about choosing the wrong dev partner and burning runway on bad code - Doesn't know how to evaluate technical quality — needs trust signals - Timeline pressure: investors, co-founders, or personal savings are the clock - Responds to: concrete timelines, real examples ("we built X in 6 weeks"), transparent process, and proof that Agilie works with companies their size - European founders specifically: want to understand the process before committing, value documentation and transparency over speed claims --- ## ⑥ Segment exclusions Do NOT target: - Companies in non-digital SIC codes (retail, construction, food, etc.) - Companies older than 6 months (timing signal weakens significantly) - Sole traders / freelancers registered as companies (no budget) - Subsidiaries or branch offices of existing companies - Companies with 10+ employees at registration (likely already have dev resources) --- ## ⑦ Apify scraping configuration ### Companies House UK ``` Actor: apify/companies-house-scraper (or equivalent) Filters: - Incorporation date: last 180 days (rolling) - Company status: Active - SIC codes (include ANY): 62012 — Business and domestic software development 62020 — Information technology consultancy activities 62090 — Other information technology service activities 63110 — Data processing, hosting and related activities 63120 — Web portals - Company type: Private limited company - Exclude: LLP, PLC, Community Interest Company Output fields needed: company_name, company_number, incorporation_date, registered_address (for city/region), sic_codes, officers (for founder name) ``` ### Brreg (Norway) ``` Actor: Brreg API (free, no scraping needed — direct API call) Endpoint: https://data.brreg.no/enhetsregisteret/api/enheter Filters: - registreringsdatoEnhetsregisteret: [today-180d] to [today] - naeringskode1.kode: 62.010, 62.020, 62.090, 63.110, 63.120 - organisasjonsform.kode: AS (Aksjeselskap — Norwegian Ltd) Output fields: navn, organisasjonsnummer, registreringsdato, forretningsadresse, naeringskode1 ``` ### CVR (Denmark) ``` Actor: CVR API (free public API) Endpoint: https://cvrapi.dk/api or Virk.dk bulk data Filters: - startdato: last 180 days - branchekode: 620100, 620200, 620900, 631100, 631200 - virksomhedsform: ApS (Anpartsselskab — Danish Ltd) Output fields: navn, cvr, startdato, adresse, branchekode ``` ### LinkedIn enrichment (after registry scrape) ``` Actor: apify/linkedin-profile-scraper or apify/linkedin-search-scraper Input: company_name from registry output Search query: "[company_name] founder OR CEO OR co-founder" Output fields: full_name, linkedin_url, current_title, email (if public) Email enrichment fallback: Apollo.io enrichment API — search by company name + domain to get verified business email ``` --- ## ⑧ Email hooks by touch point ### Email 1 — Hook (observation + offer) ``` [First name], [Company] was registered [X weeks/months] ago — that's usually right when the question of who builds the product starts getting urgent. We build MVPs for early-stage companies in 6 weeks — fixed timeline, scoped upfront, built by a senior team that has shipped products in FinTech, HealthTech, and Marketplace across 15+ markets. A few examples of what that looks like in practice: [LANDING_PAGE_URL] If the timing is right, happy to talk through scope: [BOOKING_LINK] [REPORT_SENDER_NAME] Agilie | agilie.com ``` **Variant — UK tone (direct):** ``` [First name], Noticed [Company] was incorporated recently — if you're at the stage of evaluating dev partners for your first build, we work with early-stage companies across the UK and EU. 6-week MVP. Fixed timeline. Senior team. Real shipped products: [LANDING_PAGE_URL] [REPORT_SENDER_NAME] Agilie | agilie.com ``` **Variant — NO/DK tone (process-first):** ``` [First name], [Company] ble registrert for [X uker] siden — vi jobber med tidligfase selskaper i Norden som trenger en utviklingspartner for første produkt. Vi leverer MVP på 6 uker. Fast tidslinje, tydelig prosess, senior team med erfaring fra FinTech og Marketplace. Eksempler her: [LANDING_PAGE_URL] [REPORT_SENDER_NAME] Agilie | agilie.com (English version available — just let me know) ``` ### Email 2 — Proof Core angle: The risk of choosing the wrong first dev partner. Key lines: - "The most expensive mistake early-stage companies make is starting development before the scope is clear. We run a Discovery Phase first — that's what makes a 6-week timeline realistic, not optimistic." - "16 years, 200+ products shipped. The founders we work with best are the ones who want to understand the process before committing." - Reference 1–2 specific portfolio MVPs relevant to their SIC code. CTA: "[LANDING_PAGE_URL] — see the process and the portfolio." ### Email 3 — Breakup ``` [First name], Last one — if you're already set with a dev team, great. If the build is still ahead of you and you want a second opinion on scope, timeline, or cost before committing — happy to spend 20 minutes on it, no obligation. [BOOKING_LINK] [REPORT_SENDER_NAME] Agilie | agilie.com ``` --- ## ⑨ Proof points Pull relevant MVPs from portfolio by vertical. Priority case studies: - **FinTech:** Chameleon Pay (crypto wallet), Web3 Neobanking (crypto + fiat) - **HealthTech:** Videosvit (telehealth, 3-week base) - **Marketplace:** Bookis (P2P marketplace, Stripe + Algolia) - **HR Tech:** Winston (AI developer assessment) - **Events:** Seats Booking (ticketing + queue system) Company-level proof: - "16 years. 200+ products. Senior-weighted team (avg. 7–8 years experience)." - "We work with companies in Norway, UK, Denmark, Germany, Israel, and the US — we understand what European founders need from a dev partner." - "No development starts without a Discovery Phase. That's not a sales step — it's what makes the 6-week timeline realistic." --- ## ⑩ What Agilie is NOT doing in this campaign - Do NOT mention pricing in the first 2 emails - Do NOT list the full tech stack — founders at this stage don't care yet - Do NOT use "we'd love to be your partner" or "I wanted to reach out" language - DO lead with timing relevance ("registered X weeks ago") - DO reference real shipped products — not generic capability claims - DO make the Discovery Phase sound like a benefit, not a sales process - The pricing conversation happens on the scoping call, not in email --- ## ⑪ Post-engagement follow-up **Trigger:** "Request a Quote" form submitted on landing page **Delay:** Within 2 hours **Sender:** [REPORT_SENDER_NAME] **Goal:** Book a 30-min scoping call ``` Subject: Your MVP scoping request — Agilie [First name], Thanks for reaching out — I'll get back to you with initial thoughts on scope and timeline within 24 hours. In the meantime, if it's easier to just talk through the idea, grab a slot here: [BOOKING_LINK] Either way — looking forward to it. [REPORT_SENDER_NAME] Agilie | agilie.com ``` **If no booking after 48h:** ``` Subject: Re: Your MVP scoping request [First name], Just following up on your quote request — wanted to make sure it didn't get lost. Happy to put together a rough scope and timeline estimate if you can share a bit more about what you're building. Or book a quick call: [BOOKING_LINK] [REPORT_SENDER_NAME] ```